I AM PURE was designed to be 100% natural, sustainable, versatile and dynamic. It reminds us that purity is at our essence.

This double-sided dual miracle facial cleansing bar functions as both a deeply detoxifying and gently exfoliating bar (charcoal side) and a delightfully soothing and hydrating cleansing balm (buttery side).

Each side of the bar serves a unique purpose, and can be used separately or together.

The detoxifying side of the bar is formulated with Dead Sea mud, green clay and charcoal, which pull out excess oils and dirt, restore pH balance and infuse skin with healing minerals. Olive and apricot seeds provide natural exfoliation for clear and flawless skin.

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