Oribe's Bright Blonde Essential Priming Serum is a great choice for those with blonde hair looking to achieve a soft, vibrant color. Its special violet and pearlized pigments eliminate brassiness while replenishing moisture and heat protection up to 450°F. Hair is left feeling healthy, soft, and lit with a natural bright look.

How To Use:Work through damp hair before styling to protect, tone and hydrate.

Benefits:

• Brightens, tones and eliminates brassiness
• Provides 450°F heat protection
• Helps to repair and strengthen over-processed, brittle hair
• Replenishes lost moisture to hydrate and restore softness to dry hair
• Smoothes the cuticle and helps to improve elasticity
• Enhances vibrancy for healthier looking hair

Ingredients:Oribe Signature Complex(Watermelon, Lychee and Edelweiss Flower) defends hair from oxidative stress, photoaging and the deterioration of natural keratin all while protecting from the drying, damaging and color-depleting effects of the elements. Violet and Reflective Pearlized Pigmentscorrect brassiness, tone highlights and impart luminescent brightness and shine. Brightening Complex(Lemon, Ginger Root and Chamomile Extracts) optimizes shade, tonality and luminosity. Sodium Hyaluronateabsorbs into hair to moisturize while Hydrolyzed Hyaluronic Acid acts as barrier on the hair fiber to lock in hydration and protect from moisture loss. Lavender Flower Extracthelps nourish damaged and brittle hair while conditioning and adding shine. Prickly Pear Fruit Extractsmoothes the cuticle, softens and helps restore elasticity for hair that is less dry and brittle. Sweet Violet Flower Extractreplenishes lost moisture to hydrate and condition.