Product details:There's been a lot of buzz surrounding haircare label OUAI. Founder Jen Atkins was named as 'the most influential hair arbiter' by the New York Times and includes celebrity fans such as the Kardashian's. If you weren't already sold, the Medium Shampoo will soon change your mind. Formulated with nourishing babassu and coconut oils, alongside keratin and kumquat extract for strength and shine, it’ll leave your tresses feeling shiny and silky in no time.OUAI Medium ShampooApplication: Apply a small amount to damp locks, lather and rinse. Follow with the Medium ConditionerCruelty free946ml Medium Shampoo 946ml